A PROJECT OVERVIEW

A PROJECT OVERVIEW

A PROJECT OVERVIEW

About the Concept

Infused the glitch-inspired aspect of unpredictability into the packaging, turning this unboxing into a socially shareable Gen-Z experience.

Team Partner: Tanvee Ambekar

The competition brief involved designing packaging concepts within the given cost restrictions & sticking to the core brand values of glitchez.

Our approach was to research existing packaging trends & creating concepts that deeply resonate with the GenZ & their mindset.

The project took 6 weeks in total.

SOFTWARES IN-USE:
Adobe Illustrator
Adobe After Effects
Adobe Dimension

CONTRIBUTION:
- Mainly worked on executing
the packaging & motion.
- Worked Together for the UI/UX
- Worked Together for the Concept

-VISUAL STYLEGUIDE-

FOR CONSISTENT BRAND LANGUAGE

-THE GLITCH SCANIMATIONS-

THE SOCIALLY-SHAREABLE FACTOR

Have a look at our research process & more packaging features, click below!

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