about

SINCE 2005

EKAVYA

WORK

OVERVIEW

STRUCTURE

VISUALS

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about

SINCE 2005

EKAVYA

WORK

BRANDING

PACKAGING

TYPE

3D

ILLUSTRATION

UI/UX

COMPETITIONS

A PROJECT OVERVIEW

COMPLETE CASE STUDY >

About the brand

Ekavya's yoga mat packaging turns it's unboxing into a quiet lesson of yoga, interpreting yoga as timeless through simple, guided details.

The project involved designing packaging with the final goal of
"unboxing indian culture".

My approach was to research & interpret the idea of yoga i.e. the mind-body connection itself into
the packaging as the first step.

The project took 4 weeks in total.

SOFTWARES IN-USE:
Adobe Illustrator
After Effects
Blender 3D

This was Published in April 2025

HEXAGONAL CAPS:

They surround the mat on both ends to protect them from tampering. The flat surfaces provide more space to provide essential information about yoga & it's origins.

Yoga literally means union, this idea is further translated into the form where the unlocking of the package leads to union of mind & body.

UPPER STRAP:
Holds against the upper side of
mat locks in the cap to the top.

SIDE STRAP:
Provided the user can quickly lock in & carry the mat.

STRAP & STAND:

The strap secures with velcro for easy carrying. When slid down, two of these hexagonal boxes lock together to form
a stand for hassle-free placement.

LOGOMARK

WORDMARK

COLOURS

Ekavya's logomark takes form from the heart chakra’s twelve petals, with sunrays radiating outward into a vibrant gradient. Depth through beveling adds balance and seriousness.

The letterforms have protruding terminals portraying inner growth that the brand brings.

All of the letterforms, have these protruding terminals portraying
inner growth that the brand brings.

The Sacred Palette: with colours that feel both spiritual & grounded, in context to yoga’s history.

Radial Gradients: with pallette yellow at the centre, represents a ray of energy blooming.

The Sacred Palette: with colours that feel both spiritual & grounded, in context to yoga’s history.

FACE OF PACKAGING //

Primarily showing the
brand name, followed
by the product name
& it’s features.

Modular package
handling guidance
on the side, so
that user doesn’t
get confused.

Yoga learning kickstarts right from the back of the packaging, this information can be further customized for each product.

INSTRUCTIONS ON SIDE //

EDUCATION FIRST //

WORK

WORK

A PROJECT OVERVIEW

A PROJECT OVERVIEW

About the brand

Ekavya's yoga mat packaging turns it's unboxing into a quiet lesson of yoga, interpreting yoga as timeless through simple, guided details.

The project involved designing packaging with the final goal of "unboxing indian culture".

My approach was to research & interpret the idea of yoga i.e. the mind-body connection itself into the packaging as the first step.The project took 4 weeks in total.

SOFTWARES IN-USE:Adobe IllustratorAfter EffectsBlender 3D

This was Published in April 2025

HEXAGONAL CAPS:

They surround the mat on both ends to protect them from tampering. The flat surfaces provide more space to provide essential information about yoga & it's origins.

UPPER STRAP:Holds against the upper side of mat locks in the cap to the top.

UPPER STRAP:Holds against the upper side of mat locks in the cap to the top.

UPPER STRAP:Holds against the upper side of mat locks in the cap to the top.

SIDE STRAP:Provided the user can quickly lock in & carry the mat.

SIDE STRAP:Provided the user can quickly lock in & carry the mat.

SIDE STRAP:Provided the user can quickly lock in & carry the mat.

STRAP & STAND:

The strap secures with velcro for easy carrying. When slid down, two of these hexagonal boxes lock together to form a stand for hassle-free placement.

The strap secures with velcro for easy carrying. When slid down, two of these hexagonal boxes lock together to form a stand for hassle-free placement.

The strap secures with velcro for easy carrying. When slid down, two of these hexagonal boxes lock together to form a stand for hassle-free placement.

LOGOMARK

WORDMARK

COLOURS

Want to know more about this yoga mat packaging project?

Flip through more projects >

01

02

03

STAND OUT

DON'T FIT IN

Flip through more projects >

01

02

03

STAND OUT

DON'T FIT IN

The project involved designing packaging with the final goal of
"unboxing indian culture".

My approach was to research & interpret the idea of yoga i.e. the mind-body connection itself into
the packaging as the first step.

The project took 4 weeks in total.

SOFTWARES IN-USE:
Adobe Illustrator
After Effects
Blender 3D

UPPER STRAP:
Holds against the upper side of
mat locks in the cap to the top.

UPPER STRAP:
Holds against the upper side of
mat locks in the cap to the top.

UPPER STRAP:
Holds against the upper side of
mat locks in the cap to the top.

SIDE STRAP:
Provided the user can quickly lock in & carry the mat.

SIDE STRAP:
Provided the user can quickly lock in & carry the mat.

SIDE STRAP:
Provided the user can quickly lock in & carry the mat.

The strap secures with velcro for easy carrying. When slid down, two of these hexagonal boxes lock together to form
a stand for hassle-free placement.

The strap secures with velcro for easy carrying. When slid down, two of these hexagonal boxes lock together to form
a stand for hassle-free placement.

The strap secures with velcro for easy carrying. When slid down, two of these hexagonal boxes lock together to form
a stand for hassle-free placement.

Want to know more about this
yoga mat packaging project?