about

03

SINCE 2005

MOHAR

WORK

OVERVIEW

CONCEPT

INTERFACE

MENU

PACKAGE

MORE +

about

01

SINCE 2005

EKAVYA

WORK

BRANDING

PACKAGING

TYPE

3D

ILLUSTRATION

UI/UX

COMPETITIONS

A PROJECT OVERVIEW

A PROJECT OVERVIEW

A PROJECT OVERVIEW

COMPLETE CASE STUDY >

COMPLETE CASE STUDY >

COMPLETE CASE STUDY >

About the Concept

MOHAR, meaning stamp, symbolizes authenticity, value, & our heritage. These stamps present India's diverse culture as it's truest form of wealth.

Team Partner: Pratyush Katikar

This project brief involved picking up elements from given #TalesOfIndia illustrations & carving a visual identity that seamlessly translates across the various touchpoints of taking a flight.

Our approach was to understand the touchpoints involved & to ideate on a concept that joins travel & heritage which aligns with "Fly As You Are".

The project took 4 weeks in total.

SOFTWARES IN-USE:
Adobe Illustrator
Adobe After Effects
Adobe Dimension

CONTRIBUTION:
- Mainly worked on executing
the packaging & motion.
- Worked Together for the UI/UX
- Worked Together for the Concept

WHAT IS THIS STAMP?

Every stamp is a mixture of motifs from two different art styles from different regions of India, proving that amidst India’s diverse culture lies unity & harmony!

Ahead, we have used elements or parts of mohar itself to hint the customers towards #TalesOfIndia.

BRAND VALUES:
Discovery - Heritage - Connection - Warmth -
Craft - Exclusivity

BRAND VALUES:
Discovery - Heritage - Connection - Warmth -
Craft - Exclusivity

BRAND VALUES:
Discovery - Heritage - Connection - Warmth -
Craft - Exclusivity

TOUCHPOINTS ADDRESSED:
- Packaging for flight food
- Menu Card
- Booking Portal
- Loyalty Box Goodies

TOUCHPOINTS ADDRESSED:
- Packaging for flight food
- Menu Card
- Booking Portal
- Loyalty Box Goodies

TOUCHPOINTS ADDRESSED:
- Packaging for flight food
- Menu Card
- Booking Portal
- Loyalty Box Goodies

#TalesOfIndia Designs

The given #TalesOfIndia illustrations individually represented regions & were quite huge. We came with 5 Mohars, which brings the 10 given art styles together in a   eye-catching harmony.

MAJESTIC MUSCAT
AWAITS YOUR PRESENCE!

KNOW MORE

Deals

Where we fly

Loyalty

Support

Book & Manage

Products & Services

One-Way

2 Guests

Apply Offers

NEW!

(Special Fares available)

(Save upto 20% on tickets)*

Choose your trip

Round Trip

Flight Booking

Manage Booking

Check-In

Flight Status

Flying from

Flying to

Depart

Return

INR

Sep 28

SAVE!

Add return &

Fri,

Pune

Where to

PNQ

NEXT?

EXCITING OFFERS!

Upto 90% Off

TimeToTravel

20% Off Visa

15% Off

Book until 31 Aug

Book until 24 Aug

Lowest Price Guarantee!

Flights & Hotels

POPULAR DESTINATIONS

From ₹2011

From ₹5316

From ₹2045

From ₹2059

From ₹2450

KOCHI

SRINAGAR

GOA

DELHI

KOLKATA

PRODUCTS & SERVICES

PRESS SAVINGS

Xpress Holidays

Add-On Packs

Hot Meals

Cabin Baggage Xtra Carry On

Enjoy Curated Holidays!

A bundle of delights !

Pre-book your favourite meal!

Farewell to baggage claim wait!

I would like to get offers and news from Air India Express. I have read and understood the privacy notice.

Subscribe Now!

Subscribe and be the first to receive offers tailored for you.

First Name

Last Name

Mobile No.

+91

Email ID

2 Guests

Apply Offers

NEW!

(Special Fares available)

(Save upto 20% on tickets)*

Flight Booking
Manage Booking
Check-In
Flight Status
Flying from
Flying to
Depart
Return
INR
Aug 30
SAVE!
Add return &
Fri,
Pune
Where to
PNQ
NEXT?
KOCHI
KOLKATA
Value pack
Std Seat
₹ 800 / Guest
Lite bite
Vista pack
₹ 1,000 / Guest
Std Seat
Hot Meals
50% off
Xpress
Prime Seats
VIP pack
₹ 1,750 / Guest
Xpress Ahead
Hot Meals
Xpress
Prime Seats
Motifs & Outlines of Mohar across elements.
01
redesigned Booking Portal
02
Classwise Design
03
₹0
Adaptation on mobile Application
04
GOA
SRINAGAR
Where to
NEXT?
Bengaluru
BLR
Flying from
Flying to
One-Way
Choose your trip
Round Trip
1 Guest
(Special Fares available)
(Save upto 20% on tickets)*
Depart
Return
Feb 30
Wed,
SAVE!
Add return &
Apply Offers
9:41
Login
Home
Check-In
Status
Manage
Tia
KOCHI
POPULAR DESTINATIONS
MAJESTIC MUSCAT
AWAITS YOUR PRESENCE!
KNOW MORE
9:41
Login
Where to
NEXT?
Bengaluru
BLR
Flying from
Flying to
One-Way
Choose your trip
Home
Check-In
Status
Manage
Tia
Round Trip
1 Guest
(Special Fares available)
(Save upto 20% on tickets)*
Depart
Return
Feb 30
Wed,
SAVE!
Add return &
Apply Offers
Flight Booking
Manage Booking
Check-In
Flight Status
Flying from
Flying to
Depart
Return
INR
Aug 30
SAVE!
Add return &
Fri,
Pune
Where to
PNQ
NEXT?
KOCHI
KOLKATA
Value pack
Std Seat
₹ 800 / Guest
Lite bite
Vista pack
₹ 1,000 / Guest
Std Seat
Hot Meals
50% off
Xpress
Prime Seats
VIP pack
₹ 1,750 / Guest
Xpress Ahead
Hot Meals
Xpress
Prime Seats
Motifs & Outlines of Mohar across elements.
01
redesigned Booking Portal
02
Classwise Design
03
₹0
Adaptation on mobile Application
04
GOA
SRINAGAR
Where to
NEXT?
Bengaluru
BLR
Flying from
Flying to
One-Way
Choose your trip
Round Trip
1 Guest
(Special Fares available)
(Save upto 20% on tickets)*
Depart
Return
Feb 30
Wed,
SAVE!
Add return &
Apply Offers
9:41
Login
Home
Check-In
Status
Manage
Tia
KOCHI
POPULAR DESTINATIONS
MAJESTIC MUSCAT
AWAITS YOUR PRESENCE!
KNOW MORE
9:41
Login
Where to
NEXT?
Bengaluru
BLR
Flying from
Flying to
One-Way
Choose your trip
Home
Check-In
Status
Manage
Tia
Round Trip
1 Guest
(Special Fares available)
(Save upto 20% on tickets)*
Depart
Return
Feb 30
Wed,
SAVE!
Add return &
Apply Offers
Flight Booking
Manage Booking
Check-In
Flight Status
Flying from
Flying to
Depart
Return
INR
Aug 30
SAVE!
Add return &
Fri,
Pune
Where to
PNQ
NEXT?
KOCHI
KOLKATA
Value pack
Std Seat
₹ 800 / Guest
Lite bite
Vista pack
₹ 1,000 / Guest
Std Seat
Hot Meals
50% off
Xpress
Prime Seats
VIP pack
₹ 1,750 / Guest
Xpress Ahead
Hot Meals
Xpress
Prime Seats
Motifs & Outlines of Mohar across elements.
01
redesigned Booking Portal
02
Classwise Design
03
₹0
Adaptation on mobile Application
04
GOA
SRINAGAR
Where to
NEXT?
Bengaluru
BLR
Flying from
Flying to
One-Way
Choose your trip
Round Trip
1 Guest
(Special Fares available)
(Save upto 20% on tickets)*
Depart
Return
Feb 30
Wed,
SAVE!
Add return &
Apply Offers
9:41
Login
Home
Check-In
Status
Manage
Tia
KOCHI
POPULAR DESTINATIONS
MAJESTIC MUSCAT
AWAITS YOUR PRESENCE!
KNOW MORE
9:41
Login
Where to
NEXT?
Bengaluru
BLR
Flying from
Flying to
One-Way
Choose your trip
Home
Check-In
Status
Manage
Tia
Round Trip
1 Guest
(Special Fares available)
(Save upto 20% on tickets)*
Depart
Return
Feb 30
Wed,
SAVE!
Add return &
Apply Offers
Flight Booking
Manage Booking
Check-In
Flight Status
Flying from
Flying to
Depart
Return
INR
Aug 30
SAVE!
Add return &
Fri,
Pune
Where to
PNQ
NEXT?
KOCHI
KOLKATA
Value pack
Std Seat
₹ 800 / Guest
Lite bite
Vista pack
₹ 1,000 / Guest
Std Seat
Hot Meals
50% off
Xpress
Prime Seats
VIP pack
₹ 1,750 / Guest
Xpress Ahead
Hot Meals
Xpress
Prime Seats
Motifs & Outlines of Mohar across elements.
01
redesigned Booking Portal
02
Classwise Design
03
₹0
Adaptation on mobile Application
04
GOA
SRINAGAR
Where to
NEXT?
Bengaluru
BLR
Flying from
Flying to
One-Way
Choose your trip
Round Trip
1 Guest
(Special Fares available)
(Save upto 20% on tickets)*
Depart
Return
Feb 30
Wed,
SAVE!
Add return &
Apply Offers
9:41
Login
Home
Check-In
Status
Manage
Tia
KOCHI
POPULAR DESTINATIONS
MAJESTIC MUSCAT
AWAITS YOUR PRESENCE!
KNOW MORE
9:41
Login
Where to
NEXT?
Bengaluru
BLR
Flying from
Flying to
One-Way
Choose your trip
Home
Check-In
Status
Manage
Tia
Round Trip
1 Guest
(Special Fares available)
(Save upto 20% on tickets)*
Depart
Return
Feb 30
Wed,
SAVE!
Add return &
Apply Offers

TOUCHPOINT 01 - BOOKING ONLINE

Made the navigation through the website a whole lot easier by using colours for better emphasis & parts of the mohar patterns and motifs

are spread across the screen to keep up the consistency, especially around the CTA sections. We also used the air india logo as a direction marker.

100%
VEG
NON
VEG
More emphasis on whether
the food is vegetarian or not
rather than searching for a
small icon on the whole box.
100%
VEG
NON
VEG
More emphasis on whether
the food is vegetarian or not
rather than searching for a
small icon on the whole box.
100%
VEG
NON
VEG
More emphasis on whether
the food is vegetarian or not
rather than searching for a
small icon on the whole box.
100%
VEG
NON
VEG
More emphasis on whether
the food is vegetarian or not
rather than searching for a
small icon on the whole box.

Current Packaging of Gourmair Meal Box
01
Redesigned Packaging for Gourmair Meal Box
02
The Box Sides
02
Current Packaging of Gourmair Meal Box
01
Redesigned Packaging for Gourmair Meal Box
02
The Box Sides
02
Current Packaging of Gourmair Meal Box
01
Redesigned Packaging for Gourmair Meal Box
02
The Box Sides
02
Current Packaging of Gourmair Meal Box
01
Redesigned Packaging for Gourmair Meal Box
02
The Box Sides
02

TOUCHPOINT 03 - IN-FLIGHT MEAL BOX

Made the navigation through the website a whole lot easier by using colours for better emphasis & parts of the mohar patterns and motifs

are spread across the screen to keep up the consistency, especially around the CTA sections. We also used the air india logo as a direction marker.

Interested to know in detail about our stamp story now?

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01

02

03

RESUME >

STAND OUT

DON'T FIT IN

Instagram

Behance

LinkedIn

Email