

About the Festival
A music festival dedicated to reviving Indian folk traditions that have long remained in the shadows & are now fading with the growing dominance of Bollywood and Western music.
This project brief involved creation of a relevant music festival, supported with a visual key that provides further elements that can be used in required collaterals at the festival.
My approach was conceptualize & craft a story through illustrations, which reflect a fresh perspective as well as excite the audience.
The project took 2 weeks in total.
SOFTWARES IN-USE:
ProCreate on iPad
Adobe Illustrator

Published in January 2024
MUSICAL PETALS
The petal is a mixture of popular
& beautiful Indian Folk Music in
a minimalistic manner with small elements from Pattachitra-style painting. It’s form is inspired by Rajasthani Window Borders!

The illustrations were created on procreate & assembled on Illustrator.
THE VISUAL KEY
The visual key simply shows the bloom of Indian instruments amidst the plain life of desert. As the event takes place in Rajasthan, there's a subtle moustache & the travelling vans portray how people from various region are gathering!
Here's a closer look at the musical petal illustrations of the visual key.


HOVER TO PAUSE
MAKING OF THE WORDMARK
It started off as a sketch to explore & visualize banjara's face, to portray is as a musical celebration with a pinch of an organic nature. I also added a
little perspective to make it dynamic, which is proved through the usage of various musical instruments that are performed by various artists here.







OTHER COLLATERALS
Tote Bags & T-shirts bloom with the flower of our cultural heritage! Promotion of “The Rise of Indian Folk Music”, is the main goal behind it, thus showing wind from 4 directions of India uniting at the center of this flower!

