A PROJECT OVERVIEW

A PROJECT OVERVIEW

A PROJECT OVERVIEW

About the Festival

A music festival dedicated to reviving Indian folk traditions that have long remained in the shadows & are now fading with the growing dominance of Bollywood and Western music.

This project brief involved creation of a relevant music festival, supported with a visual key that provides further elements that can be used in required collaterals at the festival.

My approach was conceptualize & craft a story through illustrations, which reflect a fresh perspective as well as excite the audience.

The project took 2 weeks in total.

SOFTWARES IN-USE:
ProCreate on iPad
Adobe Illustrator

Published in January 2024

MUSICAL PETALS

The petal is a mixture of popular
& beautiful Indian Folk Music in
a minimalistic manner with small elements from Pattachitra-style painting. It’s form is inspired by Rajasthani Window Borders!

The illustrations were created on procreate & assembled on Illustrator.

THE VISUAL KEY

The visual key simply shows the bloom of Indian instruments amidst the plain life of desert. As the event takes place in Rajasthan, there's a subtle moustache & the travelling vans portray how people from various region are gathering!

Here's a closer look at the musical petal illustrations of the visual key.

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MAKING OF THE WORDMARK

It started off as a sketch to explore & visualize banjara's face, to portray is as a musical celebration with a pinch of an organic nature. I also added a

little perspective to make it dynamic, which is proved through the usage of various musical instruments that are performed by various artists here.

OTHER COLLATERALS

Tote Bags & T-shirts bloom with the flower of 

our cultural heritage!

Promotion of “The Rise of Indian Folk Music”, is the main goal behind it, thus showing wind from 4 directions of India uniting at the center of this flower!

Get to know more about the music festival's backstory!

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Flip through more projects >

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STAND OUT

DON'T FIT IN